How much does a website cost?
The honest answer… and how to build a smart budget
The question we hear most: “How much will my website cost?” There’s no one-size-fits-all number. The right investment depends on your business goals, functional complexity, and the level of support you expect. Many teams start without a fixed budget — that’s fine. Our job is to structure it for ROI.
Start with
outcomes
(not a page list)
Before pricing, lock in the impact you need:
Generate qualified leads?
Sell online?
(B2C/B2B, hidden pricing, pro accounts)
Remove friction?
(self-serve flows, bookings, chat, payments)
Enter a new market?
(US/Canada), bilingual, multi-currency
Integrate systems?
(ERP/CRM/ODOO, inventory, shipping, POS)
Then we define the fewest features to deliver that impact: cart, B2B accounts, advanced search, mobile first, newsletter opt-ins, video, blog, dynamic FAQs, etc.
Beware of
“drive-by pricing”
A price without proper discovery is like ordering a tailored suit with no measurements.
We don’t do blind quotes.
At Marketing Media we begin with a Scoping Workshop (analysis & synthesis, $175/hour) to align goals, user journeys, IA, content, and integrations. That’s how you spend less to earn more.
Your website is not a cost it’s a growth asset
Think of your site as a 24/7 sales rep.
It should:
Attract
(SEO, content, campaigns)
Persuade
(UX, social proof, offers)
Convert
(forms, checkout, quotes)
Retain
(email, automation, support)
And like any asset,
it needs upkeep and optimization.
Typical ranges with Marketing Media
Every build is unique, but here are benchmarks to plan with:
Foundational
presence
Solid brand site, SEO basics, light CRM
CAD $8,000 – $12,000
Site
Growth-ready
Advanced modules, lead gen, structured content
CAD $15,000 – $25,000
Full
eCommerce
Shopify, PrestaShop, BigCommerce, B2B, taxes/shipping, promos
CAD $25,000 – $60,000+
Custom
heavy integrations
ERP/ODOO, multi-warehouse, complex pricing
CAD $60,000 – $100,000+
*These cover the initial build; real growth comes from continuous improvement (SEO, CRO, campaigns, new journeys).
Hosting & ops.
Through Mon Hébergeur, from $20–$60/month depending on traffic and needs; ongoing care/growth plans tailored to you (content, SEO, CRO, security, Quebec Law 25 compliance, performance).
What drives cost
- Content (copy, FR/EN translation, photo/video)
- Integrations (ERP/ODOO, shipping, payments, POS)
- eCommerce complexity (B2B, tiered pricing, bundles, discount rules)
- Accessibility & performance (WCAG 2.2, Core Web Vitals)
- Migration (catalogs, history, technical SEO)
- Security & compliance (Law 25, cookies, privacy)
Why a specialized agency often
costs less in the long run
Stacking generalist freelancers can seem cheaper but increases risk (fragmented vision, technical debt, delays). An integrated eCommerce-first team (PrestaShop, Shopify, BigCommerce, WordPress, ODOO) ships faster, with fewer reworks, and a better ROI.
Our process
(fast, clear, accountable)
Scoping Workshop ($175/hour)
- Goals, risks, KPIs, functional scope
Execution plan
- IA, wireframes, integrations, prioritized backlog
Design & content
- UX/UI comps, copy that sells
Development
- Clean, modular, scalable (FR/EN, US/CA ready)
QA & launch
- Performance, security, technical SEO
Always-on growth
- SEO, ads, CRO, automations
Ready to invest where it matters?
If the web is strategic to your growth, invest accordingly — and wisely.
Tell us your goals and book a Scoping Workshop: you’ll leave with a clear plan, a precise budget, and a straight path to measurable results.
We are
Digital Commerce Experts
Since 2010, our agency has specialized in the delivery of digital commerce solutions for small to large enterprises including brands and retailers in both B2B/B2C markets by leveraging proven technology platforms.
Delivering Results
Our design and creative team brings your site to life with interface design, imagery, typography and animation.
Start Your Project Today
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The Most Experienced
Marketing Media has successfully completed over 300 web projects and strategic plans.
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Cost Effective
We provide user-friendly, custom turnkey solutions that are affordable for businesses.
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Innovative Technology
We build robust and hand-forged code for durablity.
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