The Projet

VotreLogo.ca is a Quebec-based company that specializes in the sale of custom promotional products. Founded in 1964, the company has more than 100 manufacturers of major brands. It offers original and high quality customizable promotional products. VotreLogo.ca stands out for its vast inventory of promotional products (which goes far beyond a simple mug with a company logo), but also for its exceptional customer service.

Strategy

Considering the large quantity of products and brands offered by our client, it was imperative that our team perform a complete optimization of the website. This action had for objective to facilitate the navigation on the site, but also to facilitate the online ordering process. Also, in order to increase the organic traffic on the page, we implemented an important Google AdWords campaign.

Design

First of all, we used the colors of the logo (red and black) to present the pages (categories, sitemap, contact page). However, we focused on visual appeal with the highest quality photos and images. This way, visitors and potential buyers will be able to find the product they need at a glance.

Development

Since this website is primarily an online business, we opted for the versatile Prestashop platform. This platform not only allows us to create an online store that is easy to access for visitors, but also to create a purchasing process that is just as easy to use. Also, Prestashop gives designers the freedom to add SEO content.