The cost of cart abandonment

Have you ever estimated the rate of cart abandonment for Internet retailers? Research from 17 recent studies on e-commerce cart abandonment show an average abandonment rate of 67.98%, with rates ranging from 60% to 91%. One client website we manage shows an abandonment rate of 48%. By taking steps to recover those orders, we recovered 61% of them, representing 30% of monthly revenue, over the last 30 days. We achieved such results by using a cart abandonment feature that automatically sends an email to visitors who abandoned a shopping cart. It is part of one of the marketing strategies we offer to our clients at Marketing Media. Our proven strategies turn in quick return on investment.

Our results and recent statistics clearly show the importance for online retailers to first try and minimize their  cart abandonment rate with proper cart design, and to recover as many orders as possible with the right approach and web marketing strategies. Depending on the online retailer’s monthly order level, it could amount to thousands of dollars in revenues.

Our strategies are proven and effective, and result in “no-cost solutions” for our clients. Our websites have much lower cart abandonment rates than the industry average, and our recovery rate is over 20%, representing around 25% of the monthly sales volume.

By Christian Fillion
CEO and Co-Founder of Marketing Media

Contact one of Marketing Media’s e-commerce consultants for more details on our proven strategies at 855-430-7491.