Migrating an e-commerce to a new platform to another is not as simple as a one-step copy/paste process. In fact, an e-commerce resembles to a real-time brick and mortar store moving to another location. To execute a successful migration, you need preparation, setup, and launch, and our team is there to assist you each step of the way.

• Step 1: Take inventory and clean out the stockroom: Instead of physical products, in an e-commerce, you have data that represents the items or services you sell. This data gathers things like products photos, product names, product description, price, price rules, and SKUs. During a migration, this data needs to be moved from your former platform to Prestashop.Prior to your Prestashop migration, you must make an inventory of all your products and do some housekeeping. Are there any discontinued items? This will be a good time to clear them out. New items have arrived? Now is the time to add them. Once our team has started your migration, any change you make to your old store will not appear on your new store.
• Step 2: Setup design and user experience: An e-commerce migration can be an opportunity for you to rethink the design and user experience of your online store. Our professional Prestashop web designers and developers will assist you to build up a visual design, including logos, banners, colors, and anything that goes beyond the “skeleton” offered by Prestashop platforms. Also, this particular design, Fast loading pages / Speed Up PrestaShop, easy navigation and targeted SEO content will improve the user experience. The user experience helps your potential customers to find what they need, so they will buy more, and faster. Also, if you think about resetting your checkout process, to include a loyalty reward module, or to put custom Prestashop themes, an e-commerce migration is the perfect opportunity.
• Step 3: Turn on the functionalities and settings: A brand new Prestashop e-commerce needs to have crucial utilities before “the grand opening” online. You must have easy payment gateway, for future purchases, your shipping provider, your taxes rates, and so on. These are called “store settings”. Have a meeting with our designers and developers to round up your login information for your payment gateway and shipping providers. If you think about switching to another provider, this will be the perfect time. Also, make sure you know about the tax rate in city, province, state, and country; by law, our team cannot advise you on those rates, so be sure to talk to your accountant, tax attorney, or lawyer.
• Step 4: Prepare your grand opening: Once our team has completed your migration and store data and completed Quality Assurance Testing (QA), we will take time to begin Usability Testing. This is our opportunity to see how potential customers will react and interact with your new design, navigation system, and checkout process. These tests will show all abnormalities, glitches, and defects that your Prestashop e-commerce has before actually launching it online. This will give you the time to fix and prepare everything before letting your Prestashop online store into the world.
• Step 5: Go time!: With your brand new Prestashop e-commerce online, after real customers start visiting your website, you’ll have access to the same tools, modules, themes, and apps. With the occasional assistance from our team, you will be able to keep track of everything that happening on your online store. This data takes the guesswork out of the equation, by allowing you to see exactly where your customers are going, find out what’s working, what needs to be fixed, etc. Your main objective is to increase your conversion rates and to sell more. Even though your e-commerce migration from one platform to Prestashop may seem like a colossal task, our Prestashop migration specialists make sure that your new store is up as painlessly as possible.

Looking for a professional team to help you with your migration to Prestashop platform? At Marketing Media, our team of specialized Prestashop web designers, programmers, and developers can help during that crucial process so that your new Prestashop e-commerce achieves results you never thought possible. Since 2007, our specialized team regroups concept developers, designers, programmers, SEO experts, Web consultants and strategists, and web security specialists who are always on the lookout for new technologies in the website market to create outstanding yet efficient Prestashop e-commerces.

Questions?

If you are interested in trying Prestashop as an e-commerce solution or if you have questions about our Prestashop e-commerce service, don’t hesitate to contact us for a free consultation. Our team of Prestashop Experts is there to help you find all the answers you need within the quickest delays.