What is Google Tag Manager?

Google Tag Manager is a user-friendly solution to managing the tags or the snippets of JavaScript that send information to third parties, on your website.

What can Google Tag Manager do for my PrestaShop website?

Once added to your website, adding new products to your site, including but not limited to AdWords Conversion Tracking and Remarketing, DoubleClick Floodlight, and of course, Google Analytics, will become much more easier. It simplifies the process of adding JavaScript snippets to your website. Instead of having to update code on your website, you will be able to use the interface to decide what needs to fire and on what page or what action to accomplish. Then, Google Tag Manager will add the appropriate tracking to your site to make sure it all works.

Google Tag Manager is made of these three essential parts :

• Tag: A snippet of code (usually JavaScript) added to a page.
• Triggers: Defines when and where tags are executed.
• Variables: Used to receive or store information to be used by tags and triggers.

What are the advantages of Google Tag Manager?

• Google Tag Manager is free : Google Tag Manager has a multitude of powerful features, including (but not limited to) usability, accounts and user roles, tag firing rules, and supported tags (Google, third-party, and custom HTML tags).
• We can install it for you : Our team is always up to date when it comes to new Google apps we can add to your PrestaShop. Once we insert the container tage once, we will be able to make change whenever you need without hassle. Thus, we will make sure that everything works before publishing it. We can also add Tag Manager not only to your Prestashop Website, but also to iOS and Android Apps.
• Access amazing feature with Google Analytics, Adwords and Facebook : Google Tag Manager makes it easier to implement some pixels of the more advanced and complicated Google Analytics features, like as User ID tracking. User ID tracking gives you the possibility to measure real users instead of devices. This provides more precise data for you, which ultimately helps your users! Also, Google Tag Manager helps with standard challenges in Google Analytics, such as Custom Dimensions, Cross-Domain Tracking for multiple sites that are tracked together in Google Analytics, and Enhanced Ecommerce that requires collaboration with developers.
• Worry-Free Security : Google Tag Manager has all of the latest security features you need. One of these features is two-factor authentication that requires both your normal password and then a numeric code that you receive via a text message, voice call, or mobile app. In addition, you are able to control the access by granting different levels of permission at both the account and container levels.

Questions?

If you want to learn more on what Google Tag Manager can do for PrestaShop 1.7, or if you wish to have it installed on your PrestaShop website, we invite you to contact us for a free consultation. Our team will be pleased to assist you and to provide you with all the information you need in the best delays.