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Search engine optimization (SEO)

Be Number 1 on Google, Bing and Yahoo!

Improve your ranking on Google and bring quality traffic to your website!

Outrank your competition
on Google™ search

With Search Engine Optimization by Marketing Media

Search engine optimization

If you are not on the first page of Google, how can anyone find you?

Social

Positive activity on platforms like Facebook, Twitter, & Google+.

Link building

Direct link referencing to internal content on your site.

Keywords

Important keywords that search engine users will likely use to find your content.

Content

Relevant content that will delight visitors while answering their queries.

In order to do business effectively online, you need to constantly refine and optimize your internet marketing strategy, website navigation, and page content. Search Engine Optimization will help your website appear higher up in search engines for keywords relevant to your business.

Our team at Marketing Media will evaluate which keywords are leading to conversions and help you optimize your website around those high converting keywords.

The SEO experts at Marketing Media will make sure that your website stays ahead of your competitors by implementing our SEO practices, increasing your results in both organic and paid search advertising.

SEO Strategies

When thinking about SEO strategies, it is crucial to understand search engine (now known as SE) placement algorithms to adjust each variable of your website to increase its rankings.

  • Meta Tags
  • Title tags
  • Meta-description
  • Geotagging
  • Image optimization
  • Alt Tags
  • Anchor Text
  • File Names
  • File Structure
  • HTML Site Map
  • Keyword Selection & Density
  • Search Engine Submissions
  • Targeted Directories

Content Optimization

Our experts will optimize content on your site so that it not only reads well for a human audience, but it also makes your website highly relevant to search engines.

  • Keywords
  • Presenting visual content
  • SEO writing
  • Authority/expertise demonstration

Website architecture

  • Loading speed
  • URL structure
  • Internal, inbound, and outbound links
  • Mobile responsiveness

Tracking & Reporting

You will review the results of our efforts with your dedicated SEO consultant.

Build Links

Your website gains importance with search engines when other relevant websites link back to your site. Our experts will get other relevant sites to link back to you.

Drive targeted leads to your business

With paid search advertising you get:

  • Access to PPC experts during your consultations
  • Qualified leads to drive potential customers to your website
  • Ongoing campaign optimization that works with your budget
  • As a Google Premier SMB Partner, we effectively manage your advertising on Google™
  • 24/7 reporting of your online advertising program

What good is a website no one can find?

Get to the top!

Research on search engines like Google, Bing and Yahoo is part of the everyday life of the majority of today’s consumers. It is often the search for information that leads to the purchase decision.

Steps towards an
efficient seo strategy

1

Analysis

First, we conduct a comprehensive analysis of your website to get a first impression and to understand its structure and objectives. Second, we use our tools and detect potential problems with your website and inbound links that lead to it. Finally, we check your current position on search engines, and the level of competition. These results allow us to begin Phase 2

2

Keywords Strategy

In strategic terms, selecting the right keywords is crucial. A good choice is vital to your success. First, we must make an inventory of every potential keyword likely to bring you return on investment. Next, we analyze these keywords based on several criteria: your current position, the level of competition, the potential return on investment and the level of difficulty with which the keyword may reach an interesting position. Finally, we make a selection of keywords and develop an action plan.

3

On-site optimization

Optimizing your website for SEO has always been an important factor for search engines like Google, Bing and Yahoo. This is even more important since Google’s Panda and Penguin updates. Website optimization might not only help your SEO, but it will potentially help your AdWords campaigns perform better. These changes will also aim at improving your visibility on search engines (SERP), which can greatly impact your approach with the consumer.

4

Off-site optimization

Once your website has been optimized, it’s time to start your off-site optimization. This optimization can have the greatest impact on your positioning. Be aware of the agencies that promise you a large amount of incoming links for a low price. Although these short-term low quality inbound links will help your search engine rankings, in the long run, they will get you penalized and soon you will be back to square one. It’s always best to focus on quality over quantity.

5

Geolocated SEO

Google Places and corporate directories allow you to optimize your geolocated SEO. With this method, you will reach higher on Google and you’ll be easier to find sin your specific location. Ultimately, whether online or in store, you have to invite your potential customers in!

6

Tracking Results

All work would be useless without measuring its impact. Here are some usual tools to do so.

Google and Bing Webmaster Tools – Tools offered by Google and Bing tell us how search engines crawl your website and index it. If search engines find any problem or penalize you, this is where everything can be resolved.

Google Analytics – We use this tool to analyze a number of your website statistics, including traffic sources and quality of visits (bounce rate, time per visit, conversion rates, etc.).

Other tools – We use tools like MOZ and WOORANK to see what could be improved on your website and SEO. These utilities can also help find hidden factors that may affect your SEO.

Trust the professionals at Marketing Media
with your search engine optimization (SEO)!

With its experienced team, Marketing Media has the knowledge and the expertise to provide you with quality solutions that will exceed all your expectations.

Contact us now
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