Search Engine Marketing (SEM)
Be present on search engines!
Drive relevant traffic to your Website through search engine advertising!
Position yourself on search engines now!
These days, most online customers are searching the Web to make a decision on which company or product they will select. This is when Pay-Per-Click ads are seen. Costumers will decide within seconds on which ad to click by scanning the results on Google, Bing or Yahoo. You pay only for relevant traffic, limited by geography, your keywords and your daily budget.
Finding the right search engine for you!
For your paid search, deal with experienced professionals who will advise you according to your needs. Our team will provide you with the most efficient search engine marketing strategy for quick results.
- Google
In 2014, Google represented 89% of all searches in Canada and 76% in the United States. This is by far the most popular search engine and it makes it a must. Google AdWords allows you to be well-positioned quickly and to pay only for clicks. Google also has a nice offer for display advertising and Google Shopping. - Bing
With 12% of searches in the United States and 4% in Canada, Bing is the perfect complement. Its main interest lies in the simplicity of its implementation and its cost, lower than that of other search engines. - Yahoo
With 9% of all searches in the United States and 3% in Canada in 2014, Yahoo still gets an interesting percentage. Yahoo is handy if you want complete coverage on every search engine. Its cost per click is also very advantageous.
SEM Strategies
SEM, or search engine marketing, is using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs).
The best practices for SEA (Search Engine Advertising) include:
- Instead of clicks’ numbers, you need to focus on conversions. Create a marketing funnel and optimize it to convince visitors to act at different funnel steps.
- Target high intent long tail keywords. They are often used by customers who already have the intention of buying.
- Seperate your target audience and customize your content accordingly.
- Be sure that your landing page aligns with the ad message.
- Create a distinct landing page for each ad to ensure a suitable post-click experience.
- Keep your landing page’s design conversion-centered.
- Test and optimize regularly.
Trust the professionals at Marketing Media
for your Search Engine Marketing (SEM) strategy !
With its experienced team, Marketing Media has the knowledge and the experience to provide you with quality solutions that will exceed all your expectations.
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