Our 10-step design process for a successful logo

1. Client brief is received
   We read it, analyze it and ask questions.
   We understand the client’s products and services
2. Research process
   We research the client’s industry and business
3. Research  competition (but we do not copy)
   We verify the industry trends
   We learn about competitors’ trends
4. Inspiration stage
   We study the target audience
   We contemplate
5. Selection of font, color and design elements
6. Sketching and doodling
   We draft our ideas
   We take care of minor details
   We experiment
   We review
7. Scalable Design
   We give the client 2 or 3 options
8. Feedback
   We take notes from client’s feedback
   We learn from feedback
9. Review
   Submit changes
   Submit additional options
   Additional feedback and revisions (if needed)
10. Approval and file delivery