{"id":6047,"date":"2018-03-21T11:10:07","date_gmt":"2018-03-21T15:10:07","guid":{"rendered":"http:\/\/marketingmedia.ca\/fr\/?p=6047"},"modified":"2018-03-21T11:10:59","modified_gmt":"2018-03-21T15:10:59","slug":"lengouement-pour-les-achats-en-ligne-chez-aldo","status":"publish","type":"post","link":"https:\/\/marketing.media\/fr\/lengouement-pour-les-achats-en-ligne-chez-aldo\/","title":{"rendered":"L\u2019engouement pour les achats en ligne chez Aldo"},"content":{"rendered":"<p>La popularit\u00e9 sans cesse croissante du commerce \u00e9lectronique force le g\u00e9ant de la chaussure Aldo \u00e0 r\u00e9duire sa pr\u00e9sence dans la brique et le mortier.<\/p>\n<p>Dans le domaine de la chaussure, 50 % des ventes seront num\u00e9riques d\u2019ici cinq ans, pr\u00e9voit-il. \u00c0 l\u2019heure actuelle, c\u2019est \u00e0 peine 12 % pour les magasins Aldo, une proportion r\u00e9partie \u00e9galement entre ordinateur et mobile.<br \/>\nPour acc\u00e9l\u00e9rer sa croissance en ligne, Aldo a investi 8 M$ dans la refonte de son site web, et pr\u00e9voit consacrer 5 M$ par ann\u00e9e pour continuer d\u2019am\u00e9liorer cet outil.<\/p>\n<p><embed src=\"\/wp-content\/uploads\/2018\/03\/le-journal-de-quebec-aldo.pdf\" type=\"application\/pdf\" width=\"100%\" height=\"800\"><\/embed><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La popularit\u00e9 sans cesse croissante du commerce \u00e9lectronique force le g\u00e9ant de la chaussure Aldo \u00e0 r\u00e9duire sa pr\u00e9sence dans la brique et le mortier. Dans le domaine de la chaussure, 50 % des ventes seront num\u00e9riques d\u2019ici cinq ans, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,57,66,18],"tags":[],"class_list":["post-6047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue-benj","category-blogue","category-e-commerce","category-web"],"_links":{"self":[{"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/posts\/6047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/comments?post=6047"}],"version-history":[{"count":1,"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/posts\/6047\/revisions"}],"predecessor-version":[{"id":6049,"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/posts\/6047\/revisions\/6049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/media\/1198"}],"wp:attachment":[{"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/media?parent=6047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/categories?post=6047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing.media\/fr\/wp-json\/wp\/v2\/tags?post=6047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}