{"id":5884,"date":"2017-08-08T15:22:44","date_gmt":"2017-08-08T19:22:44","guid":{"rendered":"http:\/\/marketingmedia.ca\/fr\/?page_id=5884"},"modified":"2017-08-08T15:22:44","modified_gmt":"2017-08-08T19:22:44","slug":"comment-ajouter-google-analytics-a-mon-site-prestashop","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/technologies-de-panier-dachats\/prestashop\/comment-ajouter-google-analytics-a-mon-site-prestashop\/","title":{"rendered":"Comment ajouter Google Analytics \u00e0 mon site PrestaShop ?"},"content":{"rendered":"<h2>Pourquoi utiliser Google Analytics sur mon site Web PrestaShop&nbsp;?<\/h2>\n<p>Google Analytics est un outil offert par Google qui vous permet de mesurer, comparer, et analyser en d\u00e9tails le trafic qui franchit les fronti\u00e8res de votre site Web ( temps pass\u00e9 sur les pages, taux de rebond, donn\u00e9es g\u00e9ographiques, etc.). Donc, vous \u00eates en mesure de mieux conna\u00eetre d\u2019o\u00f9 viennent vos visiteurs et votre audience, ce qu\u2019ils recherchent, les pages les plus visit\u00e9es, les mots-cl\u00e9s les plus recherch\u00e9es. Ce type d\u2019analyse complexe peut vous aider \u00e0 optimiser le contenu de votre page, \u00e0 mieux cibler le contenu, \u00e0 ajouter des mots-cl\u00e9s appropri\u00e9s.<\/p>\n<p>Puisque la fonctionnalit\u00e9 Google Analytics dispose de nombreuses ramifications, faire appel \u00e0 un professionnel pour l\u2019int\u00e9gration de cet outil sur votre commerce \u00e9lectronique PrestaShop vous sauvera temps, argent, et \u00e9nergie. Nous pourrons installer et tester votre fonctionnalit\u00e9 Google Analytics en peu de temps et \u00e0 peu de frais.<\/p>\n<ul>\n<li><strong>\u00c9tape 1 &#8211; Activer le module Google Analytics :<\/strong> Le proc\u00e9d\u00e9 d\u2019int\u00e9gration entre Google Analytics et votre page PrestaShop se fait par l\u2019interm\u00e9diaire d\u2019un module PrestaShop, donc compatible avec votre page. Nous proc\u00e9derons \u00e0 l\u2019int\u00e9gration du code (tracking code) \u00e0 travers le HTML de votre page, exactement o\u00f9 il le faut, sans risque d\u2019erreur. \u00c0 partir de ce moment, nous pourrons installer votre module Google Analytics.<\/li>\n<li><strong>\u00c9tape 2 &#8211; Obtention de votre code d\u2019identification de suivi :<\/strong> Apr\u00e8s avoir compl\u00e9t\u00e9 l\u2019installation, notre programmeur sera redirig\u00e9 vers votre code d\u2019identification de suivi. 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