{"id":3650,"date":"2015-06-30T16:32:55","date_gmt":"2015-06-30T20:32:55","guid":{"rendered":"http:\/\/marketingmedia.ca\/?page_id=3650"},"modified":"2015-09-18T08:59:12","modified_gmt":"2015-09-18T12:59:12","slug":"toute-la-verite-sur-le-design-web","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/toute-la-verite-sur-le-design-web\/","title":{"rendered":"Toute la v\u00e9rit\u00e9 sur le design web"},"content":{"rendered":"
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Toute la v\u00e9rit\u00e9 sur le B2B et l\u2019importance d\u2019y investir<\/h2>\n

Combien de temps un client potentiel passe-t-il sur votre site web B2B?<\/h3>\n

\u00ab Il ne faut pas se fier aux apparences \u00bb.<\/em> Cette citation bien connue s\u2019applique \u00e0 merveille \u00e0 la vie de tous les jours. Malheureusement, elle ne d\u00e9crit pas le comportement typique de l\u2019utilisateur \u00e0 la recherche de biens et de services sur le web.<\/p>\n

La v\u00e9rit\u00e9, c\u2019est que les jugements h\u00e2tifs font partie int\u00e9grante de nos vies. Ces jugements ont un immense impact sur le monde num\u00e9rique. Il suffit\u00a0de 50 millisecondes (0,05 seconde) pour qu\u2019un utilisateur se forme une opinion sur votre site web. Ce tr\u00e8s court laps de temps est tout ce dont les consommateurs ont besoin pour d\u00e9terminer s\u2019ils aiment ou non votre site web, s\u2019ils le quittent ou s\u2019ils y restent.<\/p>\n<\/div>\n

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50 millisecondes
\n0,05 secondes
\nUn clin d\u2019\u0153il
\nUn claquement de doigts<\/p>\n

…pour que les utilisateurs se fassent\u00a0une opinion de\u00a0votre site web<\/h3>\n<\/div>\n
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Un bon design Web :<\/strong> un investissement qui a fait ses preuves pour les entreprises B2B<\/h2>\n
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Un design web bien construit et qui attire l\u2019\u0153il cr\u00e9e imm\u00e9diatement un sentiment de confiance envers votre entreprise. Une recherche sur la cr\u00e9dibilit\u00e9 du Web faite \u00e0 Stanford stipule que 75 % des utilisateurs avouent avoir jug\u00e9 de la cr\u00e9dibilit\u00e9 d\u2019une marque ou d\u2019une entreprise en se basant uniquement sur l\u2019apparence et le design de leur site web.<\/p>\n

\u00c0 une \u00e9poque o\u00f9 85 % des consommateurs B2B font une recherche sur le web avant d\u2019effectuer un achat, votre site web est votre meilleure chance d\u2019offrir \u00e0 votre client potentiel une bonne premi\u00e8re impression sur votre entreprise et vos services. Chaque d\u00e9tail est important : le sentiment cr\u00e9\u00e9, l\u2019aspect g\u00e9n\u00e9ral, le choix de polices de caract\u00e8res et des couleurs : tous ces \u00e9l\u00e9ments d\u00e9clenchent ces premi\u00e8res impressions.<\/p>\n

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94 % des premi\u00e8res impressions sont reli\u00e9es \u00e0 votre design<\/h3>\n

Il est ind\u00e9niable qu\u2019un contenu de qualit\u00e9 influence aussi le chercheur web. Cependant, m\u00eame le meilleur contenu peut rater la cible s\u2019il n\u2019est pas ad\u00e9quatement mis en valeur par le design. Des \u00e9tudes qui portent sur le comportement des utilisateurs en ligne ont attest\u00e9 qu\u2019un visuel attrayant et une navigation fluide sur le site sont les facteurs qui influencent le plus les premi\u00e8res impressions des gens \u00e0 propos de\u00a0votre entreprise.<\/p>\n

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Une premi\u00e8re impression positive peut mener \u00e0 une plus grande satisfaction.<\/h3>\n

La premi\u00e8re impression ressentie par un utilisateur qui visite votre site web peut cr\u00e9er un effet d\u2019amorce et influencer la fa\u00e7on avec laquelle il interagira avec votre entreprise dans le futur. Des recherches ont d\u00e9montr\u00e9 qu\u2019une amorce positive peut augmenter la satisfaction de l\u2019utilisateur et qu\u2019une premi\u00e8re impression n\u00e9gative a l\u2019effet contraire.<\/p>\n

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Une premi\u00e8re impression peut durer pendant des ann\u00e9es.<\/h3>\n

Ce simple fait a \u00e9t\u00e9 prouv\u00e9 par de multiples \u00e9tudes. L\u2019une d\u2019entre elles a certifi\u00e9 que la carri\u00e8re des joueurs de la NBA est \u00e9tablie selon leur position au rep\u00eachage, sans \u00e9gard pour leur performance sur le terrain. Une autre \u00e9tude a montr\u00e9 que les impressions qui suivent la premi\u00e8re, peu importe leur variabilit\u00e9, ne pourront jamais modifier la toute premi\u00e8re impression que l\u2019utilisateur a ressentie. Dans cette situation, l\u2019adage \u00ab Vous n\u2019aurez jamais une deuxi\u00e8me chance de faire une premi\u00e8re impression. \u00bb ne pourrait pas \u00eatre plus appropri\u00e9.<\/p>\n

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des utilisateurs avouent avoir jug\u00e9 une entreprise en se basant uniquement sur le design de son site Web.<\/div>\n<\/div>\n
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des consommateurs B2B parcourent le web avant de prendre une d\u00e9cision d\u2019achat.<\/div>\n<\/div>\n
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des premi\u00e8res impressions d\u2019un utilisateur sur un site web concernent son design.<\/div>\n<\/div>\n
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En v\u00e9rit\u00e9, l\u2019attrait visuel demeure un facteur tr\u00e8s important. Sur le web d\u2019aujourd\u2019hui, les utilisateurs d\u00e9couvrent une infinit\u00e9 d\u2019options qui peuvent attirer leur attention. Comme les recherches l\u2019ont d\u00e9montr\u00e9, ils se cr\u00e9ent une opinion sur votre site Internet en quelques millisecondes \u00e0 peine.<\/p>\n

Les enjeux sont \u00e9lev\u00e9s pour les firmes de services professionnels et les entreprises B2B<\/strong><\/p>\n

Si vous \u00eates en mesure de cr\u00e9er une premi\u00e8re impression marquante, c\u2019est encore plus b\u00e9n\u00e9fique dans le secteur des services professionnels. Chez Marketing Media, nous travaillons uniquement avec des entreprises qui offrent des services \u00e0 faible volume et \u00e0 haute marge. Comme vous, ils savent qu\u2019\u00eatre en t\u00eate de liste est synonyme de profits plus \u00e9lev\u00e9s. Les premi\u00e8res impressions ne sont pas seulement une question de choisir la bonne couleur, la bonne forme ou la bonne police de caract\u00e8re; elles peuvent g\u00e9n\u00e9rer des revenus importants pour votre entreprise.<\/p>\n

\u00c0 plusieurs occasions, nous avons appris qu\u2019un design qui se d\u00e9marque n\u2019est ni\u00a0une perte d\u2019argent, ni une perte de temps. Lorsque vous faites face \u00e0 un environnement comp\u00e9titif et surcharg\u00e9, il est primordial de cr\u00e9er un espace web unique o\u00f9 votre marque et vos services se distinguent de la comp\u00e9tition et attirent l\u2019attention de votre client\u00e8le cible. Par contre, vous ne saurez jamais combien de clients potentiels et de transactions se perdent simplement parce que vous n\u2019avez pas cr\u00e9\u00e9 un environnement propice \u00e0 g\u00e9n\u00e9rer une premi\u00e8re impression positive. Ces clients d\u00e9\u00e7us ne vous feront jamais part des raisons qui les ont pouss\u00e9s \u00e0 ne pas faire affaire avec votre entreprise; ils ont simplement regard\u00e9 ailleurs\u2026<\/p>\n

Si vous souhaitez en savoir plus sur l\u2019approche de Marketing Media en mati\u00e8re de design web, visitez notre site web, inscrivez-vous \u00e0 notre info-lettre ou contactez-nous afin d\u2019en savoir plus sur nos services.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Toute la v\u00e9rit\u00e9 sur le B2B et l\u2019importance d\u2019y investir Combien de temps un client potentiel passe-t-il sur votre site web B2B? \u00ab Il ne faut pas se fier aux apparences \u00bb. Cette citation bien connue s\u2019applique \u00e0 merveille \u00e0 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":312,"comment_status":"open","ping_status":"closed","template":"other-text.php","meta":{"footnotes":""},"class_list":["post-3650","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"marketing.media","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias 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