{"id":3300,"date":"2015-06-19T17:06:40","date_gmt":"2015-06-19T21:06:40","guid":{"rendered":"http:\/\/marketingmedia.ca\/?page_id=3300"},"modified":"2025-04-25T12:30:10","modified_gmt":"2025-04-25T16:30:10","slug":"design-page-d-atterrissage","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/services\/design-page-d-atterrissage\/","title":{"rendered":"Design de page d’atterissage"},"content":{"rendered":"
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Des sites web attrayants pour susciter la conversion<\/h3>\n
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Aussi appel\u00e9e landing page<\/em>, une page d’atterrissage est la page de destination par laquelle vous voulez que les visiteurs entrent dans votre site Web. Conduire vos clients potentiels vers votre page Web est assez facile : une page de d’atterrissage avec un design appropri\u00e9 convaincra votre visiteur de rester sur votre site et de poursuivre une action sp\u00e9cifique.<\/p>\n

Chez Marketing Media, nous approuvons la possibilit\u00e9 d\u2019effectuer des tests A\/B\/C\/D avec nos clients, en analysant et testant constamment les pages de renvoi, afin de mesurer et d\u2019am\u00e9liorer vos taux de conversion et augmenter votre retour sur investissement.<\/p>\n<\/div>\n

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Design de microsite<\/h2>\n

Lors de la cr\u00e9ation d\u2019un site web pour du r\u00e9f\u00e9rencement payant (SEM), vous devez garder en t\u00eate quatre \u00e9l\u00e9ments qui peuvent influencer la conversion:<\/p>\n

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  • <\/i> Navigation sur le site<\/li>\n
  • <\/i> Vitesse du site Web<\/li>\n
  • <\/i> Calls To Action<\/em><\/li>\n
  • <\/i> Compatibilit\u00e9 mobile<\/li>\n<\/ul>\n<\/div>\n
    <\/div>\n<\/div>\n

    Un clic payant diff\u00e8re \u00e9norm\u00e9ment d\u2019une visite directe, r\u00e9f\u00e9r\u00e9e ou naturelle. Puisque vous payez pour chaque visite provenant de Google, vous devez maximiser cette opportunit\u00e9 pour atteindre le succ\u00e8s.<\/p>\n<\/div>\n

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    Chez Marketing Media, nous pouvons construire pour nos clients un micro-site ou une version miniature de leur site principal et mettre l\u2019emphase sur les \u00e9lements essentiels concernant leurs produits et services. En r\u00e9alit\u00e9, le design d\u2019un micro-site nous permet de maintenir un taux de contr\u00f4le plus \u00e9lev\u00e9 sur nos campagnes AdWords. Le suivi des conversions est essentiel pour mener une campagne de publicit\u00e9 Web qui aura du succ\u00e8s. Notre t\u00e2che est de s\u2019assurer que Google Adwords est suivi de pr\u00e8s, afin d\u2019offrir un retour sur investissement optimal \u00e0 nos clients.<\/p>\n<\/div>\n

    <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Des sites web attrayants pour susciter la conversion Aussi appel\u00e9e landing page, une page d’atterrissage est la page de destination par laquelle vous voulez que les visiteurs entrent dans votre site Web. Conduire vos clients potentiels vers votre page Web […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":8,"menu_order":376,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3300","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"marketing.media","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias sociaux.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"design-page-d-atterrissage","permalinkFormat":"https:\/\/marketing.media\/fr\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/marketing.media\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"Design de page d'atterrissage | Marketing Media","description":"Notre \u00e9quipe de designers d\u2019exp\u00e9rience vous aider \u00e0 cr\u00e9er un design dynamique pour votre page d'atterrissage. 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