{"id":3243,"date":"2015-06-19T12:34:11","date_gmt":"2015-06-19T16:34:11","guid":{"rendered":"http:\/\/marketingmedia.ca\/?page_id=3243"},"modified":"2025-04-24T12:13:04","modified_gmt":"2025-04-24T16:13:04","slug":"marketing-et-developpement-mobile","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/services\/marketing-et-developpement-mobile\/","title":{"rendered":"Marketing et d\u00e9veloppement mobile"},"content":{"rendered":"
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Marketing et d\u00e9veloppement mobile<\/h1>\n

Depuis quelques ann\u00e9es, les consommateurs se fient souvent sur leur appareil mobile pour la recherche, les achats et les d\u00e9couvertes sur le Web, d\u2019o\u00f9 l\u2019importance pour les entreprises comme la v\u00f4tre d\u2019avoir une pr\u00e9sence forte, efficace et facilement accessible par un appareil mobile.<\/p>\n

Qu\u2019est-ce qu\u2019un bon site mobile ?<\/p>\n<\/div>\n<\/div>\n

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Points-cl\u00e9s pour la page d\u2019accueil mobile<\/h2>\n

Une page d\u2019accueil pour les \u00e9crans d\u2019ordinateur sert principalement de page de bienvenue, d\u2019espace promotionnel et de messagerie tout-en-un. Toutefois, la page d\u2019accueil mobile devrait se concentrer sur la connexion des utilisateurs au contenu qu\u2019ils recherchent.
\nEn ce qui concerne les sites Web mobiles, la vitesse devrait toujours \u00eatre une priorit\u00e9. Avec plus de dix ans d\u2019exp\u00e9rience, Marketing Media vous recommande quatre principes faciles si vous souhaitez construire une page d\u2019accueil mobile qui permet aux utilisateurs de trouver rapidement ce qu\u2019ils cherchent.<\/p>\n

    \n
  • <\/i> Appels \u00e0 l\u2019action<\/em> \u00e0 l\u2019avant-plan<\/li>\n
  • <\/i> Menus concis<\/li>\n
  • <\/i> Retour \u00e0 la page d\u2019accueil facile et rapide<\/li>\n
  • <\/i> Espace promotional plus restreint<\/li>\n<\/ul>\n<\/div>\n
    \"-<\/div>\n
    <\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    \"-<\/div>\n
    \n

    Solutions mobiles et capture de pistes<\/h2>\n

    Que ce soit pour obtenir une estimation, rejoindre une infolettre ou encore faire un achat, l\u2019exp\u00e9rience de conversion du visiteur doit \u00eatre aussi coh\u00e9rente que possible. Voici quelques conseils qui vous aideront \u00e0 cr\u00e9er la meilleure exp\u00e9rience utilisateur, juste avant la conversion.<\/p>\n

      \n
    • <\/i> Design efficace et formes simples<\/li>\n
    • <\/i> Champs de saisie d\u2019information simplifi\u00e9s<\/li>\n
    • <\/i> Calendriers visuels pour les dates<\/li>\n
    • <\/i> Validation des formulaires en temps r\u00e9el<\/li>\n<\/ul>\n<\/div>\n
      <\/div>\n<\/div>\n<\/div>\n
      \n
      \n
      \n

      Design mobile global<\/h2>\n

      Les utilisateurs d\u2019appareil mobile remarqueront et appr\u00e9cieront les petites choses que vous faites pour am\u00e9liorer leur exp\u00e9rience sur votre site Web. Encore une fois, voici quelques conseils qui vous aideront \u00e0 le faire.<\/p>\n

        \n
      • <\/i> Optimisez compl\u00e8tement votre site Web pour les appareils mobiles<\/li>\n
      • <\/i> Les utilisateurs ne doivent pas avoir \u00e0 \u00ab pincer pour zoomer \u00bb<\/li>\n
      • <\/i> Cr\u00e9ez des images extensibles<\/li>\n
      • <\/i> Indiquez \u00e0 vos utilisateurs quelle orientation d\u2019\u00e9cran fonctionne le mieux<\/li>\n
      • <\/i> Gardez votre utilisateur sur une seule fen\u00eatre.<\/li>\n<\/ul>\n<\/div>\n
        \"-<\/div>\n
        <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Marketing et d\u00e9veloppement mobile Depuis quelques ann\u00e9es, les consommateurs se fient souvent sur leur appareil mobile pour la recherche, les achats et les d\u00e9couvertes sur le Web, d\u2019o\u00f9 l\u2019importance pour les entreprises comme la v\u00f4tre d\u2019avoir une pr\u00e9sence forte, efficace […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":8,"menu_order":387,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3243","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"marketing.media","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias sociaux.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"marketing-et-developpement-mobile","permalinkFormat":"https:\/\/marketing.media\/fr\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/marketing.media\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"Marketing et d\u00e9veloppement mobile | Marketing Media","description":"Marketing Media se specialise dans le marketing et le d\u00e9veloppement mobile afin de vous assurer une pr\u00e9sence mobile efficace. 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