{"id":1227,"date":"2015-01-29T16:20:11","date_gmt":"2015-01-29T21:20:11","guid":{"rendered":"http:\/\/marketing-media.ca\/?page_id=1227"},"modified":"2025-04-25T16:00:12","modified_gmt":"2025-04-25T20:00:12","slug":"experience-utilisateur","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/services\/site-internet\/experience-utilisateur\/","title":{"rendered":"Exp\u00e9rience utilisateur (UX \/ UI)"},"content":{"rendered":"\n
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- marketingmedia<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Optimisez l\u2019efficacit\u00e9 de votre site Web avec nos experts !<\/h3>\n\n\n\n

Par d\u00e9finition, le designer UI (interface utilisateur) est en charge de la conception g\u00e9n\u00e9rale de l\u2019interface, de la clart\u00e9 de la navigation, de l\u2019optimisation des parcours et aussi de la qualit\u00e9 des contenus. Son objectif est l\u2019efficacit\u00e9. Le designer UX (exp\u00e9rience utilisateur) a une fonction plus strat\u00e9gique et a pour but d\u2019injecter une trame narrative (storytelling) dans l\u2019exp\u00e9rience d\u2019utilisation, afin de faire na\u00eetre une \u00e9motion chez l\u2019utilisateur. Il doit cr\u00e9er la confiance et inciter \u00e0 la conversion.<\/p>\n\n\n\n

    \n
  • Faire \u00e9voluer votre entreprise;<\/li>\n\n\n\n
  • Mieux d\u00e9penser et \u00e9conomiser;<\/li>\n\n\n\n
  • Attirer les consommateurs et vendre.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
    \n

    Que pouvez-vous faire pour
    maximiser l\u2019efficacit\u00e9 de votre site Web?<\/h3>\n\n\n\n

    Pour concevoir et mettre en place une exp\u00e9rience utilisateur qui fera forte impression, faites affaire avec des professionnels d\u2019exp\u00e9rience qui sauront bien vous conseiller.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \n
    \n1<\/span>\n\n\n\n

    L\u2019arborescence<\/h4>\n\n\n\n

    L\u2019arborescence est la premi\u00e8re \u00e9tape de conception d\u2019un site Web optimis\u00e9 pour l\u2019exp\u00e9rience utilisateur. C\u2019est aussi l\u2019une des \u00e9tapes les plus importantes afin de pr\u00e9voir et optimiser le SEO par la suite. C\u2019est \u00e0 cette \u00e9tape qu\u2019on choisit comment sera regroup\u00e9e l\u2019information sur le site pour ne pas surcharger les menus, quelles pages seront pr\u00e9sent\u00e9es, dans quel ordre et sous quels noms.<\/p>\n\n\n\n

      <\/ol>\n<\/div>\n\n\n\n
      \n2<\/span>\n\n\n\n

      Prototypage (Wireframe)<\/h4>\n\n\n\n

      Fait par nos designers UX \/ UI sp\u00e9cialis\u00e9s, le prototypage permet de r\u00e9aliser une esquisse de la page avant de l\u2019envoyer au graphiste qui en fera le design. Cette m\u00e9thode est utilis\u00e9e pour les sites Web de plus grande envergure et permet d\u2019am\u00e9liorer le processus, la qualit\u00e9 et les d\u00e9lais de livraison.<\/p>\n\n\n\n

        <\/ol>\n<\/div>\n\n\n\n
        \n3<\/span>\n\n\n\n

        Test A \/ B<\/h4>\n\n\n\n

        Gr\u00e2ce \u00e0 Google Analytics, nous pouvons tester deux variantes d\u2019une m\u00eame page aupr\u00e8s des utilisateurs. Nous pouvons par exemple avoir deux pages d\u2019accueil avec des couleurs diff\u00e9rentes, changer les incitatifs \u00e0 l\u2019action, le nom de certaines pages, etc. Les pages sont pr\u00e9sent\u00e9es en alternance et nous pouvons rapidement d\u00e9terminer ce qui fonctionne le mieux. Les possibilit\u00e9s sont illimit\u00e9es : tout ou presque peut mis \u00e0 l\u2019essai.<\/p>\n\n\n\n

          <\/ol>\n<\/div>\n\n\n\n
          \n4<\/span>\n\n\n\n

          Tests utilisateurs<\/h4>\n\n\n\n

          Contrairement \u00e0 la croyance populaire, les tests utilisateurs n\u2019ont pas besoin d\u2019\u00eatre laborieux pour donner des r\u00e9sultats. Avec aussi peu que cinq participants, nous avons d\u00e9j\u00e0 des r\u00e9sultats tangibles \u00e0 partir desquels nous pouvons \u00e9mettre des recommandations dans le but d\u2019am\u00e9liorer le site Web ainsi que l\u2019exp\u00e9rience utilisateur. Ces tests nous permettent notamment d\u2019obtenir les premi\u00e8res impressions d\u2019un utilisateur neutre et de d\u00e9tecter les probl\u00e8mes de votre site Web.<\/p>\n\n\n\n

            <\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

            Optimisez l\u2019efficacit\u00e9 de votre site Web avec nos experts ! Par d\u00e9finition, le designer UI (interface utilisateur) est en charge de la conception g\u00e9n\u00e9rale de l\u2019interface, de la clart\u00e9 de la navigation, de l\u2019optimisation des parcours et aussi de la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3993,"menu_order":442,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1227","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"marketing.media","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias 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