{"id":1172,"date":"2015-01-25T10:59:27","date_gmt":"2015-01-25T15:59:27","guid":{"rendered":"http:\/\/marketing-media.ca\/?page_id=1172"},"modified":"2025-04-23T15:02:59","modified_gmt":"2025-04-23T19:02:59","slug":"display-advertising","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/services\/marketing-web\/display-advertising\/","title":{"rendered":"Display Advertising"},"content":{"rendered":"\n
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G\u00e9n\u00e9rez un trafic cibl\u00e9 et instantan\u00e9 !<\/h2>\n

Depuis le d\u00e9but des ann\u00e9es 1990, Internet a compl\u00e8tement chang\u00e9 la fa\u00e7on dont nous faisons la publicit\u00e9. En effet,\n Internet a modifi\u00e9 la fa\u00e7on dont les gens sont inform\u00e9s, leur exposition aux m\u00e9dias ainsi qu\u2019\u00e0 la publicit\u00e9. La grande\n majorit\u00e9 des consommateurs d\u2019aujourd\u2019hui effectuent leurs recherches d\u2019information sur Internet afin de prendre une\n d\u00e9cision d\u2019achat. C\u2019est l\u00e0 que la publicit\u00e9 en ligne entre en ligne de compte. Une solution de publicit\u00e9 Internet\n (Display Advertising) adapt\u00e9e \u00e0 vos besoins vous aidera \u00e0 attirer votre public cible et \u00e0 g\u00e9n\u00e9rer des visites de qualit\u00e9\n sur votre page !<\/p>\n <\/div>\n<\/div>\n

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Quelle plateforme vous convient le mieux ?<\/h2>\n

Une panoplie de plateformes publicitaires existent pour r\u00e9pondre \u00e0 tout genre de besoins de marketing. Nous avons regroup\u00e9 les plus populaires en vous pr\u00e9sentant leurs avantages.<\/p>\n

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\"Marketing<\/div>\n
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Google (Google Display Network)<\/h4>\n

En Am\u00e9rique du Nord, 94 % de la population peut \u00eatre cibl\u00e9e par le r\u00e9seau Google Display, qui permet aussi de rejoindre 89 % des utilisateurs de Smartphone. Au Qu\u00e9bec, vous pouvez \u00eatre pr\u00e9sent notamment sur LesPAC, M\u00e9t\u00e9oM\u00e9dia et La Presse. Google Display est de loin le plus vaste r\u00e9seau o\u00f9 faire de la publicit\u00e9 en ligne. C\u2019est d\u00e9finitivement un incontournable.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\"Marketing<\/div>\n
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Yahoo et Bing<\/h4>\n

Avec des sites Web comme Outlook, MSN et Skype, le r\u00e9seau Yahoo! et Bing offre plusieurs plateformes int\u00e9ressantes pour la publicit\u00e9 en ligne. Il demeure le compl\u00e9ment parfait \u00e0 Google.<\/p> \n <\/div>\n <\/div>\n <\/div>\n

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\"Marketing<\/div>\n
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Facebook ads<\/h4>\n

Les banni\u00e8res publicitaires sur Facebook cr\u00e9ent un ciblage d\u00e9mographique et peuvent g\u00e9n\u00e9rer un int\u00e9r\u00eat exceptionnel pour votre marketing mixte. \u00c0 l\u2019heure actuelle, Facebook est le r\u00e9seau social num\u00e9ro un, avec un taux de p\u00e9n\u00e9tration de 56 % en Am\u00e9rique du Nord*. Les Canadiens sont les plus gros utilisateurs de Facebook dans le monde. 75 % des utilisateurs se connectent \u00e0 Facebook plus d\u2019une fois par jour* et peuvent y passer jusqu\u2019\u00e0 20 heures par semaine. L\u2019un des grands avantages de Facebook est qu\u2019il permet de cibler de fa\u00e7on tr\u00e8s pr\u00e9cise des client\u00e8les particuli\u00e8res (par tranche d\u2019\u00e2ge, sexe, int\u00e9r\u00eats et g\u00e9ographie) et ce, que ce soit pour amener des visiteurs sur votre site Web ou pour acqu\u00e9rir des fans pour votre page Facebook. Par ailleurs, en plus de la notori\u00e9t\u00e9 et de la conversion, vous pouvez engager une relation et fid\u00e9liser cette client\u00e8le lorsque des membres deviennent fans de votre page.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\"Marketing<\/div>\n
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YouTube<\/h4>\n

Bien qu\u2019il soit encore peu utilis\u00e9, le potentiel de YouTube est immense. Si votre entreprise ou vos produits font r\u00eaver (par exemple, un spa, des voyages ou des automobiles) ou que vos vid\u00e9os sont de type humoristique (par exemple, Doritos, Budweiser ou Old Spice), YouTube devient alors un m\u00e9dium indispensable qui a l\u2019avantage d\u2019\u00eatre beaucoup moins cher que la t\u00e9l\u00e9vision.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\"Marketing<\/div>\n
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LinkedIn<\/h4>\n

IEn plus de la publicit\u00e9 standard, LinkedIn est le produit id\u00e9al pour le recrutement et le r\u00e9seautage d\u2019entreprise. Par ailleurs, si vous souhaitez rejoindre un type de professionnels bien pr\u00e9cis (par exemple, les avocats), c\u2019est le seul m\u00e9dia qui permet de le faire de fa\u00e7on efficace.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\"Marketing<\/div>\n
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Amazon<\/h4>\n

Depuis peu, Amazon offre aux annonceurs d\u2019afficher des publicit\u00e9s graphiques de produits sur son site Web. Si vous vendez vos produits sur Amazon, il s\u2019agit d\u2019un outil fondamental.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Comparateur de prix<\/h4>\n

Si vous avez un commerce en ligne et que vos produits se vendent \u00e0 un prix comp\u00e9titif ou que vous \u00eates le seul \u00e0 les offrir, les comparateurs de prix deviennent une belle fa\u00e7on d\u2019augmenter vos ventes. La plupart des sites Web comparateurs de prix comportent une offre publicitaire. Il faut par contre les choisir avec soin, car tous ne s\u2019adressent pas n\u00e9cessairement \u00e0 votre march\u00e9 et le retour sur investissement peut varier. Parmi ceux-ci, vous retrouverez :<\/p>\n

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Faites confiance aux professionnels de Marketing Media<\/strong> pour votre publicit\u00e9 en ligne !<\/h3>\n

Nous vous conseillons les techniques ayant le meilleur potentiel de retour sur l\u2019investissement (ROI) et nous travaillons avec vous dans l\u2019atteinte de r\u00e9sultats. Notre \u00e9quipe travaille sans rel\u00e2che pour demeurer \u00e0 l\u2019aff\u00fbt des nouvelles tendances et des meilleures pratiques de l\u2019industrie et vous en faire b\u00e9n\u00e9ficier au maximum.<\/p>\n

Contactez-nous<\/a><\/p>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

G\u00e9n\u00e9rez un trafic cibl\u00e9 et instantan\u00e9 ! Depuis le d\u00e9but des ann\u00e9es 1990, Internet a compl\u00e8tement chang\u00e9 la fa\u00e7on dont nous faisons la publicit\u00e9. En effet, Internet a modifi\u00e9 la fa\u00e7on dont les gens sont inform\u00e9s, leur exposition aux m\u00e9dias […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1143,"menu_order":451,"comment_status":"open","ping_status":"open","template":"webmarketingPages.php","meta":{"footnotes":""},"class_list":["post-1172","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"marketing.media","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias 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