{"id":1169,"date":"2015-01-25T10:22:22","date_gmt":"2015-01-25T15:22:22","guid":{"rendered":"http:\/\/marketing-media.ca\/?page_id=1169"},"modified":"2022-11-16T15:42:50","modified_gmt":"2022-11-16T20:42:50","slug":"referencement-payant-sem","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/services\/marketing-web\/referencement-payant-sem\/","title":{"rendered":"R\u00e9f\u00e9rencement payant (SEM)"},"content":{"rendered":"<div id=\"SEMMainText\">\n<h2>Soyez pr\u00e9sent rapidement sur les moteurs de recherche !<\/h2>\n<p>La grande majorit\u00e9 des consommateurs d\u2019aujourd\u2019hui vont effectuer leur recherche d\u2019information sur Internet par l\u2019interm\u00e9diaire d\u2019un moteur de recherche avant de prendre une d\u00e9cision d\u2019achat. C\u2019est l\u00e0 qu\u2019intervient le r\u00e9f\u00e9rencement payant en co\u00fbt par clic. Les clients potentiels cliquent ainsi sur des annonces diffus\u00e9es sur Google, Bing ou Yahoo et leur choix se fait en quelques secondes. Vous ne payez alors que pour des clics pertinents, limit\u00e9s par la g\u00e9ographie, vos mots-cl\u00e9s et votre budget journalier.<\/p>\n<div id=\"seoMainImges\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7141 alignnone\" src=\"https:\/\/marketingmedia.ca\/wp-content\/uploads\/2022\/11\/logo-Google-300x169.png\" alt=\"- marketingmedia\" width=\"153\" height=\"86\" title=\"marketingmedia\" srcset=\"https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/logo-Google-300x169.png 300w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/logo-Google-1024x576.png 1024w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/logo-Google-768x432.png 768w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/logo-Google-1536x864.png 1536w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/logo-Google-2048x1152.png 2048w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/logo-Google-672x372.png 672w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/logo-Google-1038x576.png 1038w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/>\u00a0 \u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7143 alignnone\" src=\"https:\/\/marketingmedia.ca\/wp-content\/uploads\/2022\/11\/Yahoo-logo-mundocuentas-300x150.png\" alt=\"- marketingmedia\" width=\"192\" height=\"96\" title=\"marketingmedia\" srcset=\"https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Yahoo-logo-mundocuentas-300x150.png 300w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Yahoo-logo-mundocuentas-768x384.png 768w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Yahoo-logo-mundocuentas.png 800w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/>\u00a0 \u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7145 alignnone\" src=\"https:\/\/marketingmedia.ca\/wp-content\/uploads\/2022\/11\/Bing-logo-300x169.png\" alt=\"- marketingmedia\" width=\"165\" height=\"93\" title=\"marketingmedia\" srcset=\"https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Bing-logo-300x169.png 300w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Bing-logo-1024x576.png 1024w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Bing-logo-768x432.png 768w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Bing-logo-1536x864.png 1536w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Bing-logo-1038x576.png 1038w, https:\/\/marketing.media\/wp-content\/uploads\/2022\/11\/Bing-logo.png 1920w\" sizes=\"auto, (max-width: 165px) 100vw, 165px\" \/><\/div>\n<\/div>\n<div id=\"semList\">\n<h2>Quel moteur de recherche est le meilleur pour vous ? Comment \u00e9tablir une strat\u00e9gie de r\u00e9f\u00e9rencement payant efficace ?<\/h2>\n<p>Quand vient le temps de faire du r\u00e9f\u00e9rencement payant, faites affaire avec des professionnels d\u2019exp\u00e9rience qui sauront bien vous conseiller.<\/p>\n<ul>\n<li><strong>Google<\/strong><br \/>En 2014, Google \u00e9tait employ\u00e9 pour 89 % des recherches au Canada et 76 % pour des recherches aux \u00c9tats-Unis. C\u2019est de loin le moteur de recherche le plus populaire et c\u2019est donc un incontournable. Google AdWords vous permet d\u2019\u00eatre rapidement bien positionn\u00e9 et de ne payer que pour les clics. Google a \u00e9galement une belle offre au plan de l\u2019affichage publicitaire et de Google Shopping.<\/li>\n<li><strong>Bing<\/strong><br \/>12 % des recherches aux \u00c9tats-Unis et 4 % de recherches au Canada sont effectu\u00e9es sur Bing. Bing est le compl\u00e9ment parfait. Son principal int\u00e9r\u00eat r\u00e9side dans sa simplicit\u00e9 de mise en place et son co\u00fbt inf\u00e9rieur par rapport \u00e0 d\u2019autres outils.<\/li>\n<li><strong>Yahoo<\/strong><br \/>Avec 9 % des recherches effectu\u00e9es en 2014 aux \u00c9tats-Unis et 3 % des recherches au Canada, Yahoo repr\u00e9sente tout de m\u00eame un pourcentage int\u00e9ressant. Yahoo est pratique si vous tenez \u00e0 avoir une pr\u00e9sence compl\u00e8te sur tous les moteurs de recherche. Son co\u00fbt par clic est \u00e9galement tr\u00e8s avantageux.<\/li>\n<\/ul>\n<\/div>\n\n\n<div class=\"wp-block-group GreyBlock\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group Container LeftText\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Strat\u00e9gies de r\u00e9f\u00e9rencement SEA (Search Engine Advertising)<\/strong><\/h2>\n\n\n\n<p>Le SEA ou Search Engine Advertising signifie litt\u00e9ralement publicit\u00e9 sur les moteurs de recherche. Il d\u00e9signe une m\u00e9thode de r\u00e9f\u00e9rencement payant des sites internet.<\/p>\n\n\n\n<p><strong>Les meilleures pratiques en mati\u00e8re de SEA (<em>Search Engine Advertising<\/em>) sont les suivantes :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Au lieu du nombre de clics, concentrez-vous sur les conversions. Cr\u00e9ez un entonnoir marketing et optimisez-le pour convaincre les visiteurs d&rsquo;agir aux diff\u00e9rentes \u00e9tapes de l&rsquo;entonnoir.<\/li><li>Ciblez des mots-cl\u00e9s de longue tra\u00eene (<em>Long trail keywords)<\/em> \u00e0 forte intention. Ils sont souvent utilis\u00e9s par des clients qui ont d\u00e9j\u00e0 l\u2019intention d\u2019acheter.<\/li><li>S\u00e9parez votre public cible et personnalisez votre contenu en cons\u00e9quence.<\/li><li>Veillez \u00e0 ce que votre page de renvoi corresponde au message de l&rsquo;annonce.<\/li><li>Cr\u00e9ez une page de destination distincte pour chaque annonce afin de garantir une exp\u00e9rience post-clic ad\u00e9quate.<\/li><li>Veillez \u00e0 ce que la conception de votre page de renvoi soit ax\u00e9e sur la conversion.<\/li><li>Testez et optimisez r\u00e9guli\u00e8rement.<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group Container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div id=\"trustMM\">\n<h2>Faites confiance aux professionnels de Marketing Media<br>pour votre r\u00e9f\u00e9rencement payant !<\/h2>\n<p>Nous vous conseillons les techniques ayant le meilleur potentiel de retour sur investissement (ROI) et nous travaillons avec vous pour l\u2019atteinte de vos r\u00e9sultats. Notre \u00e9quipe travaille sans rel\u00e2che&nbsp;pour \u00eatre \u00e0 l&rsquo;aff\u00fbt des nouvelles tendances et des meilleures pratiques de l\u2019industrie pour vous en faire b\u00e9n\u00e9ficier au maximum.<\/p>\n<div class=\"buttonArrow\"><a href=\"\/fr\/a-propos\/contactez-nous\/\">Contactez-nous<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Soyez pr\u00e9sent rapidement sur les moteurs de recherche ! La grande majorit\u00e9 des consommateurs d\u2019aujourd\u2019hui vont effectuer leur recherche d\u2019information sur Internet par l\u2019interm\u00e9diaire d\u2019un moteur de recherche avant de prendre une d\u00e9cision d\u2019achat. C\u2019est l\u00e0 qu\u2019intervient le r\u00e9f\u00e9rencement payant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1143,"menu_order":453,"comment_status":"open","ping_status":"open","template":"webmarketingPages.php","meta":{"footnotes":""},"class_list":["post-1169","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"marketing.media","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias 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