{"id":1152,"date":"2015-01-23T15:00:54","date_gmt":"2015-01-23T20:00:54","guid":{"rendered":"http:\/\/marketing-media.ca\/?page_id=1152"},"modified":"2025-04-24T12:10:22","modified_gmt":"2025-04-24T16:10:22","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/services\/marketing-web\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"\n
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Qu\u2019est-ce que le marketing entrant (Inbound Marketing) ?<\/h2>\n<\/div><\/div>\n\n\n\n
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Le terme Marketing entrant (Inbound Marketing) a \u00e9t\u00e9 popularis\u00e9 par l\u2019entreprise HubSpot en 2006. Par rapport aux autres approches du marketing, elle englobe l\u2019ensemble du processus de vente, du premier contact jusqu\u2019\u00e0 l\u2019achat, mais elle ne s\u2019arr\u00eate pas l\u00e0. Le marketing entrant est une philosophie qui vise la relation \u00e0 long terme, la fid\u00e9lisation et le bouche-\u00e0-oreille positif. C\u2019est la meilleure fa\u00e7on de transformer vos visiteurs en clients potentiels et vos clients potentiels (prospects<\/em>) en acheteurs !<\/p>\n\n\n\n

Le marketing a chang\u00e9, et vous ?<\/strong><\/h3>\n<\/div>\n\n\n\n
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Le marketing entrant<\/strong> (Inbound Marketing)
Les quatre \u00e9tapes du marketing entrant<\/h2>\n\n\n\n

Le processus de marketing entrant fonctionne en quatre \u00e9tapes. Il s\u2019agit d\u2019abord d\u2019attirer un visiteur sur votre site Web et de le convertir (on ne parle pas d\u2019achat, cela peut \u00eatre une inscription \u00e0 une infolettre, \u00e0 Facebook, une demande d\u2019information, une participation \u00e0 un concours, etc.). Par la suite, cette relation nouvellement \u00e9tablie se convertit en ventes. Il s\u2019agit ici de travailler la relation avec les clients potentiels afin de la faire \u00e9voluer.<\/p>\n\n\n\n

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1<\/p>\n<\/div><\/div>\n\n\n\n

Attirer<\/h3>\n\n\n\n

Pour se faire conna\u00eetre, il faut attirer les clients potentiels (prospects) et les amener vers votre site Web. Plusieurs outils tels que l\u2019optimisation du SEO, les campagnes publicitaires, les campagnes co\u00fbt par clic, les blogues et les m\u00e9dias sociaux peuvent \u00eatre utilis\u00e9s \u00e0 cette fin.<\/p>\n<\/div>\n\n\n\n

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2<\/p>\n<\/div><\/div>\n\n\n\n

Convertir<\/h3>\n\n\n\n

Pour convertir, il faut pr\u00e9parer le terrain : votre site Web, votre blogue, vos m\u00e9dias sociaux, vos pages de destination, etc. Pour ce faire, des pistes int\u00e9ressantes s\u2019offrent \u00e0 vous : la cr\u00e9ation de pages performantes, des outils de partage et de commentaires, un processus d\u2019achat simple et efficace, des appels \u00e0 l\u2019action et le d\u00e9veloppement d\u2019offres personnalis\u00e9es pour chaque \u00e9tape de l\u2019entonnoir. Veuillez noter qu\u2019une conversion \u00e0 ce stade-ci n\u2019est pas n\u00e9cessairement une vente.<\/p>\n<\/div>\n\n\n\n

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3<\/p>\n<\/div><\/div>\n\n\n\n

Vendre<\/h3>\n\n\n\n

Vendre est bien s\u00fbr l\u2019objectif ultime, mais il faut aller un cran plus loin. Il faut rendre cette exp\u00e9rience agr\u00e9able, voire m\u00e9morable. Vous devez aller au-devant du besoin du client et penser au service apr\u00e8s-vente, faciliter le processus de remboursement et de plainte, demander les commentaires apr\u00e8s achat, etc. C\u2019est ici qu\u2019on pr\u00e9pare l\u2019\u00e9tape suivante.<\/p>\n<\/div>\n\n\n\n

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4<\/p>\n<\/div><\/div>\n\n\n\n

Fid\u00e9liser<\/h3>\n\n\n\n

Supposons que vous avez maintenant un client heureux de votre produit et qui a aim\u00e9 son exp\u00e9rience, il faut maintenant le fid\u00e9liser. Afin d\u2019y arriver, vous pouvez communiquer r\u00e9guli\u00e8rement avec lui, lui proposer des offres et l\u2019inciter \u00e0 devenir un porte-parole de votre marque gr\u00e2ce, entre autres, aux m\u00e9dias sociaux, au partage et au bouche-\u00e0-oreille. B\u00e2tissez une relation de qualit\u00e9 et \u00e0 long terme avec votre client\u00e8le dont vous pourrez tous deux b\u00e9n\u00e9ficier.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Nos Nos solutions de marketing entrant (Inbound Marketing)<\/strong> pr\u00e9f\u00e9r\u00e9es<\/h2>\n\n\n\n

De nombreuses applications d\u2019Inbound Marketing peuvent simplifier vos efforts en automatisant la cr\u00e9ation de contenu, le marketing, la vente, la distribution, la gestion des clients potentiels et la mesure de ROI.<\/p>\n\n\n\n

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En savoir plus<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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Faites confiance aux professionnels de Marketing Media
pour votre strat\u00e9gie de marketing entrant (Inbound Marketing) !<\/h3>\n\n\n\n

Nous vous conseillons les techniques ayant le meilleur potentiel de retour sur investissement (ROI) et nous travaillons avec vous afin d\u2019obtenir des r\u00e9sultats. Notre \u00e9quipe travaille sans rel\u00e2che pour \u00eatre \u00e0 l\u2019aff\u00fbt des nouvelles tendances et des meilleures pratiques de l\u2019industrie pour vous en faire b\u00e9n\u00e9ficier au maximum.<\/p>\n\n\n\n

Contactez-nous<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Qu\u2019est-ce que le marketing entrant (Inbound Marketing) ? Le terme Marketing entrant (Inbound Marketing) a \u00e9t\u00e9 popularis\u00e9 par l\u2019entreprise HubSpot en 2006. Par rapport aux autres approches du marketing, elle englobe l\u2019ensemble du processus de vente, du premier contact jusqu\u2019\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1143,"menu_order":457,"comment_status":"open","ping_status":"open","template":"webmarketingPages.php","meta":{"footnotes":""},"class_list":["post-1152","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"marketing.media","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias sociaux.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"inbound-marketing","permalinkFormat":"https:\/\/marketing.media\/fr\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/marketing.media\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"","description":"L'Inbound Marketing est la meilleure fa\u00e7on de transformer vos visiteurs en acheteurs. 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