{"id":1140,"date":"2015-01-23T00:35:36","date_gmt":"2015-01-23T05:35:36","guid":{"rendered":"http:\/\/marketing-media.ca\/?page_id=1140"},"modified":"2015-11-19T12:47:16","modified_gmt":"2015-11-19T17:47:16","slug":"etude-de-marches","status":"publish","type":"page","link":"https:\/\/marketing.media\/fr\/services\/strategie\/etude-de-marches\/","title":{"rendered":"\u00c9tude de march\u00e9"},"content":{"rendered":"
\n

Obtenez toutes les donn\u00e9es
\npour que votre entreprise r\u00e9ussisse gr\u00e2ce \u00e0 l\u2019\u00e9tude de march\u00e9 !<\/h2>\n

L\u2019\u00e9tude de march\u00e9 est une \u00e9tape capitale pour conna\u00eetre l\u2019offre et la demande et vous ajuster en cons\u00e9quence. Vos produits se doivent de bien r\u00e9pondre aux besoins des consommateurs. Avoir une id\u00e9e des tendances de votre secteur d\u2019activit\u00e9s est non seulement tr\u00e8s avantageux, mais peut vous aider \u00e0 atteindre cet objectif. Son but est d\u2019am\u00e9liorer votre retour sur investissement tout en minimisant vos risques.<\/p>\n

CONTACTEZ-NOUS<\/a><\/p>\n<\/div>\n

\n
\n

L\u2019\u00e9tude de march\u00e9 r\u00e9duit les risques.
\nPourquoi vous en passer ?<\/h2>\n

L\u2019\u00e9tude de march\u00e9 vous permet de limiter au maximum le risque d\u2019\u00e9chec lors du lancement d\u2019une entreprise ou d\u2019un produit et permet aussi de vous ajuster en cours de route afin de bien orienter votre strat\u00e9gie marketing.<\/p>\n<\/div>\n<\/div>\n

\n

Analyse du march\u00e9<\/h2>\n

L\u2019analyse de march\u00e9 est une formidable source de renseignements sur le march\u00e9 vis\u00e9, les besoins et les attentes des futurs clients. Une \u00e9tude de march\u00e9 peut vous aider \u00e0 r\u00e9duire les incertitudes et les risques. C\u2019est \u00e9galement le meilleur moyen de conna\u00eetre vos chances de r\u00e9ussite avant de vous lancer en affaires ou de lancer un produit. L\u2019analyse de march\u00e9 permet de fixer des objectifs plus r\u00e9alistes.<\/p>\n

    \n
  • \u00a0Analyse SWOT (Strengths, Weaknesses, Opportunities, Threats);<\/li>\n
  • Les cinq forces de Porter;<\/li>\n
  • (Intensit\u00e9 de la concurrence, nouveaux entrants, pouvoir de n\u00e9gociation des clients, pouvoir de n\u00e9gociation des fournisseurs, produits de substitution).<\/li>\n<\/ul>\n

    Souhaits (Insights) <\/em> du consommateur<\/h2>\n

    Le souhait (insight) du consommateur est l\u2019expression d\u2019une frustration ou d\u2019un d\u00e9sir non encore satisfait. Cette technique est une excellente source d\u2019id\u00e9es pour une entreprise qui souhaiterait y r\u00e9pondre par un produit ou un service issu d\u2019une innovation. Selon Insightquest, un insight est articul\u00e9 autour des \u00e9l\u00e9ments suivants :<\/p>\n

      \n
    • l\u2019id\u00e9e elle-m\u00eame, exprim\u00e9e ainsi \u00ab j\u2019aimerais pouvoir \u00bb, \u00ab il serait pratique de \u00bb;<\/li>\n
    • la motivation au sein de laquelle cette id\u00e9e est ancr\u00e9e \u00ab parce que pour moi il est important de \u00bb;<\/li>\n
    • la tension qui fait que cette motivation est contrari\u00e9e ou seulement partiellement satisfaite, le \u00ab mais\u2026 \u00bb.<\/li>\n<\/ul>\n

      Analyse de produits<\/h2>\n

      Marketing Media peut vous aider \u00e0 d\u00e9terminer les forces de vos produits et comment bien les mettre en valeur, \u00e0 quel prix les afficher, quels canaux marketing utiliser pour chacun d\u2019eux et bien d\u2019autres aspects. Pour chacun de vos produits, cette analyse peut vous rendre plus comp\u00e9titif.<\/p>\n

      Analyse de la comp\u00e9tition<\/h2>\n

      Une fois que le consommateur a d\u00e9termin\u00e9 un besoin, il d\u00e9butera sa recherche afin de choisir le produit \u00e0 acheter, mais aussi o\u00f9 l\u2019acheter. Nous savons qu\u2019en fonction de la complexit\u00e9 du produit et de sa valeur, le consommateur qui d\u00e9sire se procurer ce produit visitera r\u00e9guli\u00e8rement jusqu\u2019\u00e0 10 sites Web diff\u00e9rents. Une analyse de la comp\u00e9tition sur le Web vous permettra de vous situer par rapport \u00e0 ces concurrents.<\/p>\n<\/div>\n

      \n
      \n

      Vous d\u00e9marrez votre entreprise ?
      \nNous pouvons vous aider!<\/h2>\n

      Marketing Media a d\u00e9j\u00e0 conseill\u00e9 plusieurs entreprises qui se sont lanc\u00e9es en affaires et les a aid\u00e9es \u00e0 prosp\u00e9rer. C\u2019est pourquoi nous sommes en mesure de vous aider \u00e0 r\u00e9ussir votre d\u00e9part en affaires. De la formation au coaching, nous pouvons aider votre entreprise \u00e0 prendre son envol sur le Web.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Obtenez toutes les donn\u00e9es pour que votre entreprise r\u00e9ussisse gr\u00e2ce \u00e0 l\u2019\u00e9tude de march\u00e9 ! L\u2019\u00e9tude de march\u00e9 est une \u00e9tape capitale pour conna\u00eetre l\u2019offre et la demande et vous ajuster en cons\u00e9quence. Vos produits se doivent de bien r\u00e9pondre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":50,"menu_order":460,"comment_status":"open","ping_status":"open","template":"marketResearchPage.php","meta":{"footnotes":""},"class_list":["post-1140","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"marketing.media","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias 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