The Total Economic Impact Of The Magento Enterprise eCommerce Platform

Magento Enterprise Enables A Scalable eCommerce Platform That Drives Businesses Growth

Forrester interviewed five merchants for this study. The financial analysis is based on a composite merchant that represents the merchants that we interviewed. The composite merchant has $40 million in online sales and operates both brick-and-mortar stores as well as its eCommerce website. Its prior eCommerce platform lacked the scalability, flexibility, and feature set necessary to support its growing eCommerce needs, which prompted it to adopt Magento’s Enterprise eCommerce platform. See Appendix A for a description of the composite merchant.

Overall, we found that Magento Enterprise provided the interviewed merchants with a stable, scalable, flexible platform that contributed to their incremental online revenue growth.

The financial analysis found that the composite merchant experienced the three-year risk-adjusted costs and benefits.