Nowadays, over 60 % of North Americans have a cell phone or smartphone they use on a daily basis. For this reason, your Prestashop website needs to have a responsive design to reach out to each potential customer who uses a mobile device.

What is a responsive design?

A responsive web design is an approach that suggests that design and development should respond to the user’s environment and behavior based on the screen size, platform, and orientation that the user utilizes. For example, a responsive design will adapt to the desktop computer, as well as a smartphone or a tablet.

How a responsive design can help my Prestashop website?

• Increased Flexibility: A responsive Prestashop web design will be fluid, meaning its content will move freely across all screen resolutions and all devices. Both grids and images are fluid. Responsive design’s flexibility and fluidity achieve the same result with website content on device screen.
• Improved User Experience: The user experience often drives the user to choose if he will remain on your page or not, through the device of their choice. Responsive web design on a Prestashop provides the ultimate user experience, whether they use a desktop computer, a tablet, a smartphone, etc. In short, a well-done responsive design can accommodate everyone, from the busy professional during a meeting, or the wide-awake college student who needs access to your website anytime. Your Prestashop website will be made in a way that it doesn’t needs scrolling or resizing to access it on their favorite device.
• Cost-effective: Having a single site that can conform to the needs of all devices is pretty advantageous; it compares to have two separate websites. One website who can adapt to all devices will cost less, and we will make you save time, money, and energy. Not only your customers don’t have to check on two separate URLs, but a responsive web design tends to enhance SEO efforts by having all your visitors directed to a one site no matter what their prefered device is.
• Google Friendly: Google refers to responsive web design as the industry best practice. A Prestashop e-commerce with responsive design have one URL, and the same HTML, regardless of the device, which makes it easier and more efficient for Google to crawl, index, and organize content. In addition, Google prefers responsive web design because content that lives on a single website and one URL is much easier for users to share, interact with and link to than content that lives on a separate mobile site.
• Easy Management: Also, having a separate desktop and mobile site requires having separate content and SEO campaigns. Save yourself some money and time by having one site and one SEO campaign, which is far easier than managing two designs, two URLs, and two SEO campaigns. This is a key advantage to have a responsive design for your Prestashop e-commerce.

Ready to have a responsive design for your Prestashop website? At Marketing Media, our team of specialized Prestashop designers and developers can create for you a customer responsive design made for all devices that will attract more users to your pages, improving your conversion rates and your sales. Since 2007, our specialized team regroups concept developers, designers, programmers, SEO experts, Web consultants and strategists, and web security specialists who are always on the lookout for new technologies in the website market to create astonishing yet highly functional Prestashop responsive designs.

Questions?

If you are interested in converting your Prestashop e-commerce design into a responsive design, or if you want your new Prestashop site’s design to be responsive, don’t hesitate to contact us for a free consultation. Our team of Prestashop Design Experts is there to help you find all the answers you need within the quickest delays.