When should you consider redesigning your website?

When should you consider redesigning your website?

The business industry recently published an article on the lack of strategic vision regarding website design from small and medium enterprises in Quebec. Running a dated website without taking action to update it leads to problems, including an adverse impact on the brand and the image of the company, regardless of the industry sector. What’s the impact of a redesign?

Experts say that a site has a lifespan of around 4 years because of new technologies and the evolution of design. For companies that are developing rapidly, such as advertising agencies and marketing, the life cycle is 2 years. In the cultural field, there are major changes in 3-4 years. In manufacturing, we speak rather of 4 to 5 years, except for businesses that creates prototypes and trendy products. In this case, the corporate image must be renewed quickly in order to follow the trend and the customers demand. Some manufacturers do not see the utility of a redesign since their target audience is limited and small. However, do not forget the importance of image and design, no matter what type of clientele.

What would justify a website redesign?

Three important aspects are governing the lifespan of your website’s life span: the design, technological changes and referencing.

1. WEB DESIGN: GET MORE CONVERSIONS
   The website is the portal of a company. And when a user sees it for the first time, the term of “first impression” makes sense! Users associate the design of your website to your skills, and level of services. This can be frustrating, because that would mean that the container is more important than the content. It is a reality and one must adjust to the needs of its potential customers in order to convert them into clients.
2. QUALITY CODE: THE EVOLUTION OF TECHNOLOGIES
   W3C is an acronym used to define the World Wide Web Consortium that sets standards for web-related technologies, including HTML code. Newer versions of browsers (Internet Explorer, Firefox, Google Chrome and Safari are the most used) are not compatible with older websites and more than often the ergonomics of the website becomes dysfunctional. Result? Corporate image is negatively affected by the new technologies.
3. REFERENCING (SEO): Get More Visitors
   When creating a website, it’s important to keep in mind that organic SEO is the bread and butter of your site. Marketing Media specialist in ecommerce and SEO explains that: “Google has 77.76% market share in the French and English searches in Canada”. That is why it is so important to incorporate this aspect within the design of your website.

Marketing Media: A technology team for Small and medium enterprises

The world of technologies evolves very quickly, here are three aspect Marketing Media can help you with:

• Revamp your website.
• Keep you website design fresh and updated.
• Optimize your website to generate organic traffic and improve conversion.

Recent advances in technology have changed the way companies build relationships with customers. Hence the importance of having a clean, crisp and representative website is more important than ever.