7 ways to optimise for strong product pages

1. Canonical tags for duplicated content
   E-commerce websites are extremely complex. These systems have a lot of processes going on at the same time and unfortunately, they are not usually designed with unique product URLs in mind.For example:
   • www.example.com/product-1.html = The primary shortest product URL you can visit to see the product
   • www.example.com/category-1/product-1.html = Navigating to the product page after viewing a category page
   • www.example.com.category-1/sub-category-1/product-1.html = Navigating through two categories before selecting the product

   Each of these URLs is unique for search engines, but the content on every page is the same. In order to get around this, you can use a canonical tag on the last two URLs. This tag would be located on the “HEAD” of your HTML page. When you implement this tag on your page, the search engine is told that the page is part of duplicated content. This also tells the search engine where the main page is located.

2. Unique product descriptions
   If you are designing and promoting your own products, then you probably have your own product descriptions and own web design. If you are not promoting your own products, you are probably writing product descriptions that are not unique enough to defeat search engines. Writing a unique product description is the best way to get your pages ranking on Google or Bing. One of the best ways to defeat duplicated content for product descriptions is to write a comparison to other products.
3. Customer reviews
   Google ranks different websites on a variety of aspects. One of these aspects is customer ratings. If your website has customer reviews, you can easily start ranking better with search engines. Services like Trust Pilot, Review Centre or eKomi are some of the best.
4. Rich Snippets
   Rich snippets are a great way to get on the search engine’s good side. Having snippets like “Product, Reviews, and Offers” will help you stand out. This implementation helps your page stand out when the web crawler looks at your site. Some snippets display the latest reviews or product pricing. Because these figures are constantly changing, the search engine crawler will revisit your pages and you will start to rank higher.
5. Image optimisation
   Having images on your website is a great way to start getting traffic. Make sure that each image has a clean URL. Change the file name of the image to make it search engine-friendly. For instance, if an image on your website is labeled “928dkw238.jpg” change it to “product.jpg.” This optimizes the image so that search engines can recognize its content. Make sure that you are not keyword-stuffing your images. This can hurt your rankings.
6. Internal links
   Product pages on a website contain a lot of internal links. You need to make sure that all these internal links are optimized for web searches. Using internal links to promote products on your page is important. Use a text link to relevant content on the product homepage.
7. Page sharing
   One of the best ways to get web traffic is to let people share information on your pages. With the explosion of social media, people are constantly sending links. If one of your products suits their needs or those of someone they know, they will want to share the information. The best reason to allow page sharing is that it takes a lot of work away. This is an automated method of getting traffic and getting your products to a targeted customer base.