Things to consider when redesigning a website

A website redesign could revive a business’s web presence. The website introduces potential customers to your business and informs them of the services that are provided. Unfortunately, a poor web design can deter visitors from becoming customers. For this reason, improving the design of the website is crucial. Before engaging in a redesign, some factors must be taken into consideration.

The purpose of the website in 2012

Websites are designed to meet various goals. Is it intended to provide basic information or to increase sales? Understanding what the website needs to accomplish will determine which type of website to create and which platform to use for the design.

Corporate evolution

Sometimes the product offering or brand of a company undergoes a change. When this occurs, it is time to redesign the website as well. If the brand is outdated, a logo and color update may improve the look and increase the number of visitors. A modern, relevant image is important for a successful business. When undertaking an image update, there are things to remember. Do not alienate your customer base. The new image should remain consistent with the statement the brand is making.

Think about the future

A new web design should occur when prompted by business growth. This process requires a lot of effort, and most people are not willing to repeat it too often. Stagnant websites do not attract visitors. They need to be renewed periodically. Make sure the web agency that redesigns the site builds it to accommodate changes. The changes have to be allowed without completely overhauling the website.

Recognize the website’s strengths

Look at what aspects of the site are productive and make sure these parts are left unchanged. If these features are successful, customers who visit the site will expect to find them in the new design. If some features add no value to the website, they should be removed.

Is the website search engine optimized?

Make sure the new site is search engine optimized. Search engine optimization (SEO) will help the site reach customers seeking the products or services your company provides. It is important for the website to appear at the top of search results on sites like Google.

Social networking and mobile devices

Marketing is important for any business. Taking advantage of social media sites like Facebook and Twitter is a good way to increase a website’s visitors, and can result in increased sales. Post videos and add blogs to the website. Posting videos on YouTube is another way to attract more customers. These features will encourage people to spend more time on and interact with your website.

Website interaction does not require the use of computers. Modern technology lets people search the internet from any place. Because of this, improving the website and optimizing it for mobile devices is a good idea. This makes accessing the site more convenient for users and helps increase the number of visitors.

There are many factors to consider when hiring  a web agency to design a new website. Seize the opportunity to take advantage of many features and give your website a fresh look that will attract more visitors.